2017’s developments for shopping
2016 has been a crazy year and it is best to leave it behind us and think forward in the direction of what we ought to do this year. The retail sector had its considerable portion of excitement as well, some of it caused by a certain internet retailer starting to propose 2-hour delivery windows for particular offerings. But we will not be focusing on that, we’d rather see what the innumerable commercial centres of Britain must be anticipating to manifest in this year. Based on last year’s results and the first couple of months of this year, we can begin making relatively bold estimations for the tendencies that will end up taking over the rest of this year. We propose to look at the three that we, with decent enough reasons, believe to be the ones that will have a larger result than others. Keep reading to find out!
A thing that is becoming a progressively essential element not just of retail, but going as far as the idea of the brand, is the importance of experience. Patrons want to be engrossed and involved. It will not be enough for a flagship store to simply sell things in 2017, rather they should think about the kinds of things they could do to keep their devoted customers engaged and recognized and to fall in love with the brand. On the next occasion you walk in one of the malls that Peter S. Lowy Westfield’s co-CEO manages, be sure to peek into a flagship store to see if you will be wowed.
While shopping malls are still destined to be around for a while, they might begin considering dropping the word "shopping" as more and more customers are arriving for pleasure and relaxation instead of exclusively to buy things. And this is unsurprising, seeing that in order to buy something one does not even have to leave his or her home, whereas an experience is a thing you cannot have delivered. David Fischel intu’s CEO finds that up to a fifth of retail space at his centres is dedicated not to retail but to entertainment and other stuff like that. This includes both entertainment venues, like cinemas and bowling alleys, and eating venues like eateries and bars.
Tech is progressively becoming the new standard. As augmented reality leaves the domain of concept and instead becomes a part of daily life, don’t be shocked to find that retailers are capitalising on this. It can on one hand empower shopping to become much easier for many people. Imagine if you’re furniture shopping or trying to pick an interior design, AR would ease all of this. But then again, technology makes things much better, if you think of contactless payments and whatnot. David Smith Brunswick Centre’s asset manager is one individual bearing this in mind as he is facing this brave new year.